For immediate release:
Tech Start-Up DataRaptor Technologies, Inc.
Rebrands as Insureio
DataRaptor Technologies, creator of a customer relationship management (CRM) software system for life insurance agents, is rebranding as Insureio Technologies, Inc.
ROSEVILLE, California – May 27, 2016 – DataRaptor Technologies, Inc. has introduced a new name, logo, and marketing website. Now Insureio Technologies, Inc., the company made this change to reflect a continued commitment to the insurance industry and expansion of product offerings. Insureio provides a cloud-based customer relationship management (CRM) software system built to streamline insurance marketing and lead management.
The rebranding anticipates the launch of InsuranceDivision.com, a marketing extension soon to be available to Insureio subscribers. The new name creates stronger cohesion between the CRM product and the new InsuranceDivision.com product. “This change makes it clear that we’re focused on the insurance industry,” said Ryan Pinney, VP of Sales & Marketing. “We provide end-to-end service, from marketing materials to drop-ticket application processing, and we wanted our company-wide branding to reflect that.”
The forthcoming InsuranceDivision.com product is a pre-built marketing website, complete with content, quoters, and contact information branded to the subscriber. Agents can send clients and prospects links to their custom-branded InsuranceDivision page, where they can get more information and a free quote.
The client data gathered during the quoting process on InsuranceDivision.com is automatically loaded into the Insureio CRM. Agents can create and automate custom workflows that help move that prospect through a marketing funnel with educational material, such as lead nurture email sequences.
“We designed the process to be as automated and seamless as possible,” said Pinney. “The agents we work with know how to sell, but many of them don’t know how to market themselves or their services. They don’t have time to manage a website or create their own content. We saw a gap in the market and created InsuranceDivision.com to provide the marketing support these agents need.” The InsuranceDivision.com product will be released within the next quarter, Pinney added.
To learn more about Insureio, visit http://insureio.com.
About Insureio
Insureio Technologies, Inc. is a Roseville, CA-based technology company serving the insurance and financial services industry. Insureio provides quoting tools, financial calculators, custom sales presentation solutions, and marketing materials housed within a cloud-based customer relationship management (CRM) software system to insurance, planning, and investment advisors, agents, and firms nationwide.